How to Get Your App in the App Stores in Australia
Launching your app in Australia means following Apple and Google’s guidelines and local laws. You need to set up your developer accounts, test your app, and submit it for review by Google and, or Apple. You also need to understand how Australian laws impact your app. This is a guide on how this works.
Prerequisites
Company (PTY LTD)
Individuals and companies can register for developer accounts with Apple and Google. However, we strongly recommend registering a company and signing up with company accounts if that’s possible. ASIC is the organisation that registers companies in Australia. You can register a company here and it’s generally not expensive or difficult.
D.U.N.S. Number
A D.U.N.S. Number is a unique identifier for your company. You need a number to deploy apps to the stores. You can apply for a D.U.N.S number through the Dun and Bradstreet website. However, most people find this process a bit difficult. If you have a company and apply for a developer account through Apple, they will automatically assign a D.U.N.S. Number to your company.
Australian Address
You need a physical address in Australia to deploy apps to the stores. This can be your home address or a business address.
Set Up Your Apple Developer Account
Apply for an Apple Developer account on the this website. You can enrol as an individual or company. You must verify your identity and complete the payment. If you’re a company, you need to provide proof of company registration. If you’re an individual, you need to provide other identity details.
Set Up Your Google Developer Account
Apply for a Google Developer account on the Google Play Console Signup site. You can enroll as an individual, company or one of the other options.
Build Your App to Meet Apple and Google’s Guidelines
Both app stores enforce strict app guidelines. You need to have an understanding of these while you’re building your app, and you need to stay up to date with them because they change regularly. You might find that your app’s features or monetisation strategy are not compatible with the guidelines. This could lead to a lot of time and money wasted. We recommend feeding the guidelines to an AI like ChatGPT and asking it to check your app’s functionality against the guidelines.
However, both stores care strongly about a few simple items:
- Ensure your user interface is clear
- Avoid crashes or bugs
- Provide accurate descriptions and metadata
Focus on usability and performance. Both stores may reject your app if it doesn’t offer a great user experience.
License Agreements
There are also developer license agreements, which are legal documents that you need to agree to before you can deploy your app to the stores. If there are ever court proceedings around a dispute with the stores, these documents will be used as the basis of the case.
Apple Developer Program License Agreement
Google Play Developer Distribution Agreement
Understand Local Laws in Australia
Your app must comply with local laws. Here is a list of relevant documents and bodies that affect apps in Australia.
Australian Consumer Law (ACL)
Your app’s features, in-app purchases, and subscriptions must offer transparency and fairness. Ensure refunds, cancellations, and guarantees align with the ACL. This is especially important if your app is an online marketplace.
Privacy Act 1988
If you collect personal data, you must protect user information. You need a clear privacy policy that meets Australian standards and the standards of the stores. The OIAC is the governing body for privacy in Australia, and the important document that you need to pay attention to is the Privacy Act 1988.
Making Money
If your app handles payments or subscriptions, the easiest way to comply with the law is to use the in-app purchase or subscription system provided by the stores. Both stores have functionality for allowing the user to make purchases inside the app.
Sending Spam - Spam Act 2003
Sending unsolicited messages or emails through your app can get you into legal trouble. You need user permission and clear unsubscribe options, even for your website. You can read the Spam Act 2003 for more information.
Check with local legal resources or consult a lawyer if you’re not sure about the legality of what your app does.
Content Regulations
Australia has unique content regulations. The eSafety Commissioner oversees the regulation of harmful content on the internet. This body has the power to issue fines and take action against harmful content, so you need to make sure that any content your app services does not break the law in this regard.
Taxation
Ensure your app handles the Australian Goods and Services Tax (GST) correctly. Apple or Google may handle some aspects, but you must confirm compliance with local tax laws.
Common Questions from Developers
Q: Why does my app keep getting rejected in Australia?
A: Your app might not meet Apple’s guidelines or Australian legal standards. Verify your privacy policy, data handling, and content restrictions. Make sure your app follows the ACL and respects local pricing laws.
Q: How do I ensure compliance with Australian laws?
A: Read the ACL, Privacy Act, and Spam Act. Follow best practices for data protection and consumer transparency. Use local legal advice to stay updated on changes.
Q: Is there an extra review process for Australia?
A: No extra process exists. However, local laws and content guidelines mean you need to adapt your app. Follow Apple and Google’s global standards and Australian-specific requirements.
Final Thoughts
Getting your app into the Apple Store in Australia means meeting Apple and Google’s technical standards and local legal requirements. You need to be thorough, proactive, and informed. Follow this guide and keep updated on policies and Australian laws.
The most important aspect is having a great app that users love to use and being honest and transparent about what your app does.